Global Management Team

Gustaf Agartson

Founder and CEO

Gustaf has been CEO at BIMA since the company’s formation. He has played a hands-on role in transforming BIMA from a small pilot scheme, into a high-growth, international business. 
Gustaf Agartson previously worked in management roles at the pan-European telecommunications company Tele2, including positions as Mobile Product Manager for Tele2 Netherlands and Head of Controlling for the Tele2 Global Sales and Marketing unit. 
Gustaf holds a masters from the Royal Institute of Technology in Stockholm and a Bachelor in Business Administration from Stockholm Business School.

Mathilda Strom

Deputy CEO / Head of Business Development

Mathilda joined BIMA in 2011. As Head of Business Development, Mathilda is instrumental in driving BIMA's rapid expansion, as well as overseeing the development of new partnerships and products. Mathilda is acknowledged as an expert in the field of mobile delivered services and is a champion for the microinsurance industry worldwide.  

Before joining BIMA, Mathilda worked for Value Partners (formerly Spectrum Strategy Consultants), where she gained vast experience in developing corporate strategy and managing complex projects within the Telecoms and Media sectors. 

Mathilda holds a BSc in International Management with American Business Studies from the Manchester Business School.

Contact Mathilda 

Carl-Johan Hedström


Carl-Johan joined BIMA as CTO in June 2011. He is responsible for developing BIMA’s proprietary technology solutions, overseeing integration projects with new partners and managing the technical support team. 

Carl-Johan joined has worked in the telecoms industry for 11 years, joining BIMA from Tele2 where he designed self service solutions for web, mobile web, IVR and USSD. 

Carl-Johan holds a Bsc in Media Technologies from the Royal Institute of Technology.

Ola Johnsson


Ola joined BIMA in 2014. As CFO he is responsible for finance across the business as well as managing investor relations, legal, risk & compliance and internal audit.

Ola Johnsson has five years of experience in senior finance and controlling roles, mainly with the international entertainment group Modern Times Group. Most recently, Ola served as Group Business Controller for the listed Swedish e-retailer CDON Group. 

He holds an MSc in Business Administration from Lund University.

David Badower

Group Financial Controller

David joined the company in 2015. David supports the work of the CFO and has responsibility for group accounting and consolidation of all subsidiaries.

David has ten years of experience in finance and controlling. After starting his career in Deloitte in Paris as auditor and then consultant, he joined the the leader of pay TV in France Canal+ Group, as Internal auditor, working on different financial and operational projects. Before joining BIMA in Stockholm, David worked  two years as Group Operational Controller in the Netherlands (in Applus RTD).

David holds a Master in Science of Management from the French Business School ESSEC.

Nicola Smith

Head of Communications

Nicky provides strategic direction for Communications and research across the group. 

Nicky has nine years experience working in Communications for financial services companies and tech companies, with a focus on emerging markets, microfinance and research. She spent seven years with MHP Communications working across a range of PR, insight, investor and internal comms briefs. 

Nicky holds a Bsc. in Biological Sciences from the University of Oxford.

Balaji Jayavelu

Head of Development

Balaji has over 8 years experience developing solutions for telecoms and finance companies. His previous roles include lead designer for JP Morgan Chase Bank's Master Card payment solution, a senior development role building Raiffeisen bank's core banking solution as well as designing a computational framework for scientists at Boehringer Ingelheim, Austria.

Balaji is a certified TOGAF practitioner holds a Bachelor degree in Computer Science and Information Technology engineering from VTU, Bangalore.

Ursula Villemsone

Office Manager

Ursula joined BIMA in late 2014. As Office Manager, she ensures the smooth day-to-day running of the London office. Her responsibilities range from  financial and administrative functions, to managing supplier relationships and supporting the marketing team.

Before joining BIMA, Ursula was an Executive Assistant within the Building Management department of a privately owned property group in Mayfair.

Ursula holds a BSc in Media, Communications & Society from the University of Leicester.

Marie Kyle

Head of Product Development & Innovation

Marie provides strategic direction for BIMA's new product design and development. She also supports implementation and roll out of new products within local markets. 

Marie joined BIMA from CDC Group, the UK government’s development finance institution, supporting the launch of new private equity funds across Africa. She has extensive experience in management consulting, development finance, and the nonprofit sector. Marie's previous roles include positions at the Clinton Health Access Initiative in Zambia, and with the international consulting group Bain & Company in Chicago. 

Marie holds a BSc in Mechanical Engineering from Northwestern University and an MBA from Harvard Business School.


Head of Technical Support

Ujjwal joined BIMA in July 2014 as Head of Technical Support.

Ujjwal has a strong background in managing large teams to deliver a range of IT operational support functions. Before BIMA, Ujjwal worked as India Operations Manager for the Central Compliance & Controls unit at IBM.

Ujjwal is also a PRINCE2, ITIL, ISO 20K and Six Sigma LEAN certified professional. He holds a BSc in Computer Science from Bharathiar University.