AirtelTigo partners with BIMA to deepen insurance inclusion in Ghana
Ghana’s second-largest mobile operator, AirtelTigo, has partnered with BIMA, the country’s leading provider of mobile delivered health and insurance services to provide customers with access to simple and affordable insurance products and rapidly widen insurance inclusion in Ghana.
The AirtelTigo Insurance programme covers over 2 million lives in Ghana. The policies provide life, hospital or accidental cover for a customer and one family member for as low as 10 pesewas daily. Furthermore, customers can now process their claims digitally from the comfort of their home using WhatsApp.
“We are very proud of our role as a key development partner with BIMA to offer great solutions to Ghanaians. The new partnership with BIMA further consolidates our financial inclusion proposition and marks another innovation in the Ghanaian telecom industry,” said Murthy Chaganti, the Chief Operating Officer of AirtelTigo Ghana, at the opening of BIMA’s new head office in Alajo, a suburb of Accra.
Mr. Chaganti highlighted the company’s long-term commitment to reaching the uninsured population through mobile insurance, adding that “through this partnership, affordable and easy-to-use insurance solutions will be used to help Ghanaians countrywide”.
With BIMA’s mobile insurance technology, customers can sign up for insurance and health services from their mobile phones and pay premiums through small daily payments. The model created in Ghana has since scaled-up to 15 markets across Africa, Asia and Latin America, reaching 26M subscribers worldwide.
“We are pleased to celebrate this milestone with our partners AirtelTigo and Prudential Life”, said Damien Gueroult, Country Manager of BIMA Ghana. “From our start in 2010 with a dozen of employees to this day, BIMA has been a true Ghanaian success story. This partnership and the inauguration of our new office opens a new page of expansion for BIMA in Ghana”.
Mr Gueroult also thanked the regulators, particularly the National Insurance Commission and the Bank of Ghana, without the supervision of which mobile-delivered insurance wouldn’t be a success in Ghana. Mr Seth Eshun, Head of Supervision of the National Insurance Commission said that “the accessibility and affordability of AirtelTigo Insurance products has played a key role in helping drive the insurance coverage rate in Ghana from 8% in 2010 to about 30% in 2017”.
Speaking at the event, Emmanuel Mokobi Aryee, the Chief Executive Officer of Prudential Life Insurance Ghana, the underwriter, disclosed that over 35,000 customers have received payouts worth over GHS15 million since the beginning of the partnership. “We are proud of dispelling some of the doubts about insurance and delivering value to customers when they undergo challenging times by paying claims promptly” Mr. Mokobi Aryee told the gathering.