BIMA’s direct to consumer model allows customers to pay for their insurance directly through their mobile money accounts. A great example is our B-Health and B-Life products launched in Ghana in 2019.
B-Health and B-Life
B-Health uniquely bundles affordable, easy to use, insurance with mHealth services including unlimited access to qualified doctors, health insurance, cash for medication, access to the BIMA app and tailored health programmes.
B-Life, offers affordable life and accident cover for customers and a family member.
Both products are designed for simplicity. They can both be paid for using customers mobile money wallets. We pay valid claims in three days and customers can submit documents easily through Whatsapp.