ABOUT US

BIMA is a leader in digital health and insurance, using technology and an integrated ecosystem to deliver affordable care. Operating in six countries across Africa and Asia, BIMA serves over 7 million customers.

6 proven profitable markets across Asia & Africa​

7 million
active users​

20 million beneficiaries

2,000 employees on our collective mission

4m consultations delivered to date​

More than 500m total addressable market ​

Our Journey

From pioneering microinsurance to building a full-fledged healthcare ecosystem, BIMA has continuously evolved its product portfolio and business model to become the company it is today

From a Bold Idea in Ghana to a Global Healthtech Pioneer

Milvik BIMA began with a simple yet powerful vision in Ghana: to make life insurance accessible to underserved communities. By partnering with a local telecom provider, we reimagined how insurance could be delivered — affordably, digitally, and at scale, covering as many people as possible.​

Since then, we’ve grown into a multi-market innovator, operating in 6 countries across Africa and Asia, reaching over 7 million customers and covering 20 million lives.

Expanding the Boundaries of Insurance

Our product portfolio now goes far beyond life insurance — we offer comprehensive healthcare Plans, including our flagship B-Care Plan providing Cashless medical experience via an integrated ecosystem we curated.​

In addition to life and health insurance, we have also expanded into device, motor, and crop insurance in select markets, based on the evolving needs of our customers.​

Global Reach, Local Impact

At Milvik BIMA, our journey has been defined by innovation and impact. We’ve collaborated with regulatorsto shape new policies, pioneered telemedicine licensing, and introduced first-of-its-kind digital insuranceframeworks in most of our markets. We take pride in being the only company in the world delivering quality,tech-enabled insurance and healthcare at this scale across Africa and Asia.​

With a growing team of over 2,000 employees, we thrive on continuous innovation—adapting our businessmodels from direct-to-consumer to B2B partnerships and embedded insurance, while collaborating withleading telcos, payment platforms, medical providers, and local insurers.​

We are transforming healthcare landscapes for millions around the world—and we’ve proven that this can bedone sustainably, with profitable and impactful operations across six markets.​

Our Team

A team driven by innovation, grounded in local expertise, and strengthened by global experience.
Gustaf Agartson

Gustaf Agartson

Founder and CEO

Michelle Duan

Michelle Duan

CFO

Mitar Milic

Mitar Milic

Head of Africa and Global COO

Balaji Jayavelu

Balaji Jayavelu

CTO

Gibron Khalil

Gibron Khalil

Country Manager, Pakistan

Mafaz Mazeen

Mafaz Mazeen

Country Manager, Sri Lanka

Pisey Sok

Pisey Sok

Country Manager, Cambodia

Md. Shihab Uddin Chowdhury

Md. Shihab Uddin Chowdhury

Country Manager, Bangladesh

Our Shareholders

We have a small number of highly engaged, value-adding shareholders with deep experience in insurance, healthcare, technology, and emerging markets.

Capital SG

Represented by Suramya Gupta.

Capital SG is a boutique investment and advisory firm focused on technology and financial services companies across emerging markets. CapitalSG brings global institutional investment expertise and a strong track record in scaling digital businesses. Suramya Gupta, Founder and Managing Partner of Capital SG, represents them on the BIMA board.

LeapFrog

Represented by Stewart Langdon.

LeapFrog Investments is a leading impact investment firm specializing in financial services and healthcare across high-growth markets. With over $2 billion in assets under management, LeapFrog backs companies that deliver both strong financial returns and social impact at scale. Stewart Langdon, Partner and co-lead for Asia at LeapFrog, represents the firm on the BIMA board.​​

AAIC

Represented by Hiroki Ishida.

AAIC (Asia Africa Investment & Consulting) is a Japan-headquartered investment firm dedicated to improving healthcare access and infrastructure in Africa through targeted investments and strategic support. AAIC brings deep sector expertise and a strong local presence across African markets. Hiroki Ishida, Principal at AAIC Africa Healthcare Fund, represents AAIC on the BIMA board.​​

Our Values at BIMA

Guiding principles that shape how we work, grow, and serve our communities

Earn and Give Respect

We show consideration for each other and for our customers. We celebrate diversity and treat every customer with respect—recognizing that they are at the heart of our business and the reason we exist.

Think Big Start Small

We imagine solutions that will challenge the status quo. We start small, take time to get it right, then we let it fly. We empower our people to share and test their ideas. We believe in growing our people because every employee can have an impact on the business.

Take Ownership

Every one of our employees has a responsibility to our customers to deliver value and service. We recognise and reward people who take initiative, follow through on ideas with analysis and action, and go beyond their role make Milvik better.